Tony Wu

Web experience consulting

Posts Tagged ‘brand strategy’


Do not quit. Or, do.

Thursday, December 18th, 2008

It all started when I was reading on the Future of Web Design site and admiring the on-site snow flake effect that certainly looks Flash-y but in fact uses the jQuery library. Reading on about the team behind FOWD: Carsonified, I then started reading about their recent (2007) rebranding efforts. Quite a job well done I must say. Not only for the the rebranding itself, but how the process was made transparent and shared with the community. Good job Elliot!

On finishing the reading, I stumbled upon an entry that the Director Ryan Carson posted:

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